Build products & services your customers love

We help you better understand your customers so you can build products & services they love.

We are not just a research studio. We partner working with you to incorporate insights into your business. We help you become an insight-driven organisation.

Our services

Research

We will work with you to craft your research vision supported by an execution roadmap. We use mixed-method tools and frameworks to get you the answers you are looking for.

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Experimenttation

Our experimentation services helps you decide the best most viable of your ideas or solution that is likely to achieve product market fit.

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Participant recruitment

Access African participants for your reseach studies. Find and recruit best-fit participants from our pool of African participants.

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Why Muud?

Co-creation

We work with you through every step of the journey of the project. We are open and committed to providing continuous feedback to help you make the right decisions.

Customised
solutions

We understand that no two businesses are the same so we work with you to understand the peculiarities of your business and build solutions tailored to your business needs.

Expertise

Our experience and expertise spanning several years across different industries makes us uniquely positioned to help you unlock insights to deliver your innovative solutions.

Trusted by teams at

BENEFITS

How we help you

Process

Want to test out new ideas but not sure how to go about it? Our research lab services provides you with the processes, tools and frameworks to get your research and experiementations up and running.